My Resume



Brian Arfanis Resume

Experience

September 2019-December 2019

Mascola Group

Title – Digital Marketing Strategist

    • Plan and execute digital campaigns in both the B2B and B2C worlds
    • Develop, schedule and implement social media content for clients
    • Design emails through Adobe Photoshop and HTML coding for use in marketing
    • Maintain client and prospecting lists for email marketing platforms such as Mailchimp
    • Provide monthly reports using Google, Facebook, Twitter and LinkedIn Analytics
    • Collaborate with team to manage and implement budgeting strategies
September 2015 - September 2019

USI Consulting Group

Sales Support:

  • Work with sales producers and CEO to coordinate and implement wave-marketing campaigns and email-blasts
  • Create, update and maintain proposals, presentations and RFPs (including database maintenance)
  • Update and run weekly reports from sales prospecting database
  • Provide lead generation – support in prospecting & drip campaigns
  • Maintain prospect lists with periodic research support
  • Maintain prospect data through data-driven software such as CRM

Marketing Support:

  • Assist in the design of brochures, mailers, advertisements and other collateral material
  • Assist in the coordination of the seminar/tradeshow activity in specific geographies, industries, etc.
  • Coordinate, create & distribute client newsletters
  • Update marketing intranet
  • Assist with survey creation and implementation
  • Assist with the coordination of new client welcome packets
  • Assist with webcast coordination (e.g., invitations, setup dry-runs, post-webcast survey, etc.)
  • Create & distribute press releases & maintain press release publication database
  • Assist with coordination of event sponsorships & advertisement creation
2013 - 2018

CBS Radio

  • Coordinates contests, promotions and station events for four CBS radio stations
  • Responsibilities include event set up and execution, prize distribution, compiling of material for recaps and interaction with station listeners and event attendees
  • Assists sales department with numerous projects such as compiling data, developing presentation formats and materials
  • Provides additional office assistance as needed including front desk duties and miscellaneous projects for the director of marketing
  • Performs radio station “board” operating duties and assisting sound engineers

Education

2019

Quinnipiac University

 

  • Master of Science in Interactive Media and Multimedia Production
  • Program included production and management of content, web design; social media analytics; creation and editing of digital audio, video and graphics
  • GPA of 3.52
2013

Marist College

  • Bachelor of Arts in Communications
  • Major in Interactive Media | Minor in Information Systems
  • GPA of 3.1
  • Marist College Dean’s List

Skills

Photoshop
WordPress
Illustrator
InDesign
Html & CSS
Microsoft Word
Microsoft Excel
Microsoft PowerPoint

Contact