My Resume
Brian Arfanis Resume
Experience
September 2019-December 2019
Mascola Group
Title – Digital Marketing Strategist
- Plan and execute digital campaigns in both the B2B and B2C worlds
- Develop, schedule and implement social media content for clients
- Design emails through Adobe Photoshop and HTML coding for use in marketing
- Maintain client and prospecting lists for email marketing platforms such as Mailchimp
- Provide monthly reports using Google, Facebook, Twitter and LinkedIn Analytics
- Collaborate with team to manage and implement budgeting strategies
September 2015 - September 2019
USI Consulting Group
Sales Support:
- Work with sales producers and CEO to coordinate and implement wave-marketing campaigns and email-blasts
- Create, update and maintain proposals, presentations and RFPs (including database maintenance)
- Update and run weekly reports from sales prospecting database
- Provide lead generation – support in prospecting & drip campaigns
- Maintain prospect lists with periodic research support
- Maintain prospect data through data-driven software such as CRM
Marketing Support:
- Assist in the design of brochures, mailers, advertisements and other collateral material
- Assist in the coordination of the seminar/tradeshow activity in specific geographies, industries, etc.
- Coordinate, create & distribute client newsletters
- Update marketing intranet
- Assist with survey creation and implementation
- Assist with the coordination of new client welcome packets
- Assist with webcast coordination (e.g., invitations, setup dry-runs, post-webcast survey, etc.)
- Create & distribute press releases & maintain press release publication database
- Assist with coordination of event sponsorships & advertisement creation
2013 - 2018
CBS Radio
- Coordinates contests, promotions and station events for four CBS radio stations
- Responsibilities include event set up and execution, prize distribution, compiling of material for recaps and interaction with station listeners and event attendees
- Assists sales department with numerous projects such as compiling data, developing presentation formats and materials
- Provides additional office assistance as needed including front desk duties and miscellaneous projects for the director of marketing
- Performs radio station “board” operating duties and assisting sound engineers
Education
2019
Quinnipiac University
- Master of Science in Interactive Media and Multimedia Production
- Program included production and management of content, web design; social media analytics; creation and editing of digital audio, video and graphics
- GPA of 3.52
2013
Marist College
- Bachelor of Arts in Communications
- Major in Interactive Media | Minor in Information Systems
- GPA of 3.1
- Marist College Dean’s List
Skills
Photoshop
WordPress
Illustrator
InDesign
Html & CSS
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Contact
- www.brianarfanisportfolio.com
- brian.arfanis@gmail.com
- (860) 508 - 4682